Eleonora Uphoff, Neil Small, Rosie McEachan and Kate Pickett
For some years, our research has been based in the city of Bradford in northern England. We are often asked to justify our research setting. There seems to be a concern that a cohort population that is not representative of the nation as a whole or of the ‘average person’ cannot produce valuable insights beyond its local setting.
While such concerns are not new, they now seem more present, perhaps due to the rise of Big Data or the increased sharing of and access to data from national surveys and cohorts. Do these reservations represent a push for representativeness and generalisability in epidemiology? If so, this might come at the expense of research aiming to paint a more detailed picture of population health.












Jane E Ferrie
Mika Ala-Korpela and George Davey Smith

When Michael Bloomberg was elected Mayor of New York City (NYC), he set forth an ambitious agenda to efficiently sync municipal agencies. Improving New Yorkers’ health was part of his motivation. For example, expanding parks and bike lanes would not only improve people’s quality of life and expand transportation options, their presence would also encourage healthy behaviours. So, why not create cross-agency agendas that allow parks with bike lanes to be created on city streets? Innovative thinkers were hired and were given an unusual amount of political capital and logistical support to implement their plans.